Teens embracing Crocs is fashion’s latest so-uncool-it's-cool trend

The Guardian - Nov 03, 10:00 GMT

The brand’s Spring 2019 collection and new collaboration with Post Malone further cement the “ugly shoe” as relevant for Gen Z

The brand’s Spring 2019 collection and new collaboration with Post Malone further cement the “ugly shoe” as relevant for Gen Z.

Not that long ago, Birkenstocks, sportswear brand Fila, and UGG boots were all bywords for uncoolness, victims of their own success that had become so mainstream they’d fallen out of fashion. But lately they’ve all seen a revival, as influential teens have decided they’re so uncool they’re acceptable again. And perhaps no brand has done as much to turn ironic revivalism into fashion acceptance as Crocs.

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