Move over, McDonald's: French taco poised for global expansion

The Guardian - Mar 15, 14:22 GMT

Pile-up of meats, fries and cheese sauce has become a fast-food phenomenonAt lunchtime on a street near the Gare du Nord in Paris, queues were forming at a fast-food restaurant

Pile-up of meats, fries and cheese sauce has become a fast-food phenomenon

At lunchtime on a street near the Gare du Nord in Paris, queues were forming at a fast-food restaurant. Construction workers jostled with schoolchildren for what has become a business phenomenon: the hefty, cheesy slab of indulgence known as the French taco.

France has always had a huge market for takeaways, from kebabs to McDonald’s, and fast food accounts for more than half the nation’s restaurants. Now the homegrown French taco is challenging the burger’s imperialist success and plotting its own global expansion.

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