How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

Skift - Jan 10, 07:00 GMT

Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares

Southwest Airlines

Southwest co-founder Herb Kelleher (left) with CEO Gary Kelly. Southwest Airlines



Skift Take: Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares. But no one can credibly argue that Southwest's insistence on direct distribution hasn't worked for the airline. Its competitors and peers inside and outside of the airline industry can only be jealous.

— Dennis Schaal

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