Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Skift - Dec 05, 15:00 GMT

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data. -



Skift Take: Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

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