Dior's Kim Jones: ‘These jobs are not an easy ride’

The Guardian - Apr 06, 09:00 GMT

He was mentored by Alexander McQueen, kickstarted the streetwear trend and is now menswear’s most in-demand designer

He was mentored by Alexander McQueen, kickstarted the streetwear trend and is now menswear’s most in-demand designer. What’s his secret?

Yesterday, Kim Jones spent the day at home in bed watching Family Guy. “I just wanted something that stops me thinking about everything,” he says with a smile. It’s his way of conserving energy. As menswear artistic director for Dior, he produces four, 50-odd-piece collections a year, and is due to travel to three continents in the five days after we meet; but this very low-key day off is also characteristic of a particularly down-to-earth fashion star.

In a world where luxury designers run daily beind-the-scenes streams on their social media channels and are frequently found on the cover of glossy magazines, the half-Danish Brit is something of an anomaly. His Instagram account (which boasts a relatively modest 593,000 followers) promotes his work rather than his private life, other than photos of his four dogs Cookie, Dexter, Lulu and Gugu. “People know I’ve got dogs, they know I like to travel, but they don’t really know me,” he says. “I think that’s one of the most difficult things, when people assume they do and prejudge you. I just deal with it,” he shrugs. “Luckily, I have friends who are quite famous who I can talk to about it.”

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