Carlson Wagonlit Travel Rebrands to Sound Cooler

Skift - Feb 21, 07:00 GMT

Now we've got Amex GBT, BCD, and CWT: an alphabet soup worthy of a sector that relies on bromides and buzzwords over substance. -Andrew Sheivachman

Carlson Wagonlit Travel

A promotional image detailing the evolution of the Carlson Wagonlit Travel brand over time, culminating with a hoverboard riding tech bro. Carlson Wagonlit Travel



Skift Take: Now we've got Amex GBT, BCD, and CWT: an alphabet soup worthy of a sector that relies on bromides and buzzwords over substance.

— Andrew Sheivachman

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